How to correctly communicate the project

Communicating Arbicsx correctly means describing it for what it is, maintaining the right distance from both excessive enthusiasm and discouraging coldness. This guide proposes a method to do it well, valid in every context.

The three-level method

• What Arbicsx is: a fintech software house that develops technology for conscious operators;
• What the platform does: collects data, monitors accounts, helps read and manage operations;
• What the service is not: it is not consultancy, it is not capital management, it is not a promise of performance.

Keeping these three levels always in mind helps build every communication without slipping into improper territories.

Adapting the message to the interlocutor

The same substance is told with different words to an engineer, an entrepreneur, or a person with initial experiences. Adapting the language is correct; altering the substance is not. No interlocutor justifies exaggerated promises or invented data.

Tones and registers

The tone consistent with the project is calm, institutional, clear. It is neither cold nor bureaucratic: it is the voice of a serious project that respects itself and respects the listener. Avoid all sensationalism, all emotional exaggeration, all artificial temporal pressure.

What to always include in the discussion

• the positioning as a technological software house;
• clarity on the fact that capital is at risk;
• operational responsibility lies with the user;
• the absence of result guarantees;
• the invitation to consult official resources for more information.

What to never include in the discussion

• personal economic earning figures;
• numerical projections of the compensation plan;
• comparisons with other projects constructed incorrectly;
• implicit promises such as "the important thing is to start, then it goes by itself".

Consistency between spoken and written

What you say verbally and what you write in a message or on a public channel must be consistent. People compare, and rightly so. A discrepancy between the public register and the private register is one of the signs that most quickly drive serious people away.

References

Operational guidelines are in Communication rules. Practical examples in What can be said and what must not be said. The framework on limitations in What Arbicsx can and cannot promise.

When in doubt, less

If a thought seems too emphatic or too sharp to you, it probably is. In responsible communication, "less" is almost always more credible.