Talking about Arbicsx implies a responsibility: communicating correctly about a technological project aimed at people who make important decisions regarding their capital. The communication rules described here apply to everyone, and in particular to those participating in the affiliate program.
Principi generali
- transparency regarding the service scope (technological software, not consultancy);
- clarity on the fact that no returns are guaranteed;
- compliance with compliance rules and official guidelines;
- consistency between what is said and the official materials available;
- respect for the person you are talking to, their time, and their questions.
Come parlare del prodotto
The Arbicsx product is best described for what it is: a technological tool that helps monitor, manage, and coordinate one's operations. Any language that could suggest it is an investment service or a promise of profit must be avoided.
Come parlare del piano compensi
The economic conditions of the plan are covered by official channels: during the first contact and in the general presentation, the qualitative logic of the plan is explained, without anticipating figures. The guide How the compensation plan works describes the approach to follow.
If you are wondering if a sentence is over the top, it probably is. Responsible communication is almost always less emphatic than it seems at the time.
Come parlare dei risultati
Never use profit projections, personal numerical examples, or formulas such as "with X clients you get Y". Not only because they conflict with responsible communication, but also because they anticipate figures that depend on many individual variables and cannot be guaranteed. Third-party personal economic information should never be used as a public argument.
Come parlare del rischio
Those who communicate correctly never minimize risk. Operational decisions regarding capital are the responsibility of the user; capital is at risk; no returns are guaranteed. The guide Risks to know explores the topic in depth.
Cosa evitare
- alarmist or overexcited tones;
- screenshots of earnings presented as representative;
- artificial time pressure ("closes today", "last chance");
- attacks on other projects or misleading comparisons;
- incorrect use of technical terminology to impress.
Comportamento sui canali pubblici
The rules apply even more to public channels (social media, groups, forums). Public content has a potentially long lifespan and can be seen by very different people. Consistency, sobriety, and correctness are more valuable than a single viral piece of content.
Perché sono importanti
These rules protect the communicator, the listener, and the project. They are the foundation on which to build a solid network over time, consistent with the positioning of Arbicsx as a fintech software house pursuant to D.Lgs. 58/1998 (TUF).
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